+30%
Sustained annual growth
Pinturas SW
General Manager · P&L
Oct 2020–Dec 2023 · CV
Industrial B2B sales / 15+ years
Commercial & Regional Sales Leadership.
I build profitable growth.
+55%
Profitability increase
Bureau Veritas CPS
Key Account Manager
Aug 2018–Mar 2019 · CV
+20%
Market-share improvement
Univar Solutions
Key Account Manager
Apr 2019–Jan 2021 · CV
15+ years
B2B commercial experience
Mexico + United States
Career scope · CV
P&L discipline · distribution · market development.
CV-reported results · Different roles, not aggregated.
Puebla, MexicoDownload resume
- P&L
- B2B
- Distribution
- Strategic Accounts
- Market Development
02 / The executive
Beyond the numbers.
A direct perspective from Eduardo Ramos on commercial leadership, decision-making and the work behind credible results.
Email EduardoCommercial evidence
Documented results
CV-reported results · Different roles, not aggregated.
Growth · P&L responsibility
+30%
Annual growth at Pinturas SW
Business unit · full P&L ownership
Profitability · Strategic accounts
+55%
Profitability
Bureau Veritas CPS
Market, portfolio & commercial scope
+20%
Market-share improvement
Univar Solutions
USD$750K+
Annual B2B portfolio managed
Univar Solutions
MXN$24M+
Annual run-rate contributed
Sherwin-Williams México
15+
Years in B2B commercial leadership
Mexico + USA
Evidence
Selected business cases
Not a chronology. Five operations — read as mandate, execution and result.
01Brand BestiesActivation operations200+Premium activations
Case 01
NY/NJ activation operations
New York & New Jersey, USA · Brand Besties activation operations
Jan 2024 – Feb 2026
Territory Operations & Commercial Execution Lead
- Mandate
- Activation operations in New York and New Jersey through Brand Besties.
- Execution
- Coordinated 10+ people per activation and managed staffing, logistics and end-to-end execution across 200+ premium activations.
- Result
- CV-reported operational measures only; no financial attribution is claimed.
Key figures
200+
Premium activations
CV reported
50,000+
Consumer interactions (2024–2025)
CV reported
10+
People coordinated per activation
CV reported
02Pinturas SWP&L ownership+30%Annual growth
Case 02
Business unit growth & cost control
Authorized Sherwin-Williams Distributor
Oct 2020 – Dec 2023
General Manager / Business Unit Operator
- Mandate
- Full ownership of the business: sales, profitability, pricing, inventory, collections and commercial strategy.
- Execution
- Ran the commercial operation for 20+ recurring monthly customers and expanded the portfolio in the industrial segment.
- Result
- Sustained 30% annual growth. Operating costs down 15% (2022 vs. 2021). Regularized MXN $750K in overdue balance with Sherwin-Williams, bringing the account to zero credit days within nine months.
Key figures
+30%
Annual growth
−15%
Operating costs
2022 vs. 2021
MXN$750K
Overdue supplier balance regularized
To 0 days in 9 months
+25%
Industrial portfolio expansion
03Univar SolutionsStrategic accountsUSD$750K+Annual industrial portfolio
Case 03
Industrial account development
Strategic industrial accounts & distributors
Apr 2019 – Jan 2021
Key Account Manager
- Mandate
- Commercial development of strategic industrial accounts and distributors.
- Execution
- Managed an industrial portfolio of USD $750K+ a year and opened 15 new corporate accounts.
- Result
- Portfolio up 30%; market share up 20%. Recognized as a Top 50 Global Key Account Manager.
Key figures
USD$750K+
Annual industrial portfolio
+30%
Portfolio growth
+20%
Market share
15
New corporate accounts
04Bureau Veritas CPSProfitability+55%Profitability
Case 04
Profitability & strategic accounts
Strategic accounts · industrial & manufacturing
Aug 2018 – Mar 2019
Key Account Manager
- Mandate
- Commercial development of strategic accounts in the industrial and manufacturing sectors.
- Result
- Profitability up 55%. USD $200K+ in contracts secured and MXN $1M+ in new business developed. Expanded commercial presence in industrial and manufacturing sectors.
Key figures
+55%
Profitability
USD$200K+
Contracts secured
MXN$1M+
New business developed
05Sherwin-Williams MéxicoRegional growth130%Quota achievement
Case 05
Regional dealer development
Dealer channel · assigned territory
2013 – 2016
Dealer Sales Representative Sr.
- Mandate
- Develop and grow the distributor channel in an assigned territory.
- Execution
- Strengthened the regional distributor network and contributed to a MXN $24M+ annual commercial run-rate.
- Result
- Quota achievement of 130% and 122%. Market share up 15 points.
Key figures
130%
Quota achievement
122%
Quota achievement
+15 pts
Market share
MXN$24M+
Annual run-rate contributed
Strategy → Execution
Strategy only creates value when priorities become decisions, decisions become actions, and actions show up in the numbers.
- 01Market
- 02Pricing
- 03People
- 04KPIs
- 05Execution
Entry plan
The first 90 days
How I enter a commercial or regional operation.
Day 30
Diagnose
- Market
- Team
- Accounts
- Pricing
- Inventory
- Pipeline
Day 60
Prioritize
- Segments
- Key Accounts
- Pricing
- Quick Wins
- KPIs
- Commercial Cadence
Day 90
Execute
- Forecast
- Account Plans
- Profitability
- Field Execution
- Growth Plan
Leadership
Leadership is alignment.
Direction matters.
Execution depends on whether the team understands the priorities, the numbers, and what winning looks like.
10+
People per team led
Set direction.
Drive execution.
Own the result.
Range
Mexico roots.US market experience.
Commercial experience built across industrial B2B, distribution, strategic accounts and high-execution consumer environments in Mexico, New York and New Jersey.
Mexico · industrial B2B
Industrial B2B, distribution and strategic accounts.
Brand Besties · US activation operations
Staffing, logistics and end-to-end execution in New York & New Jersey.
New York & New Jersey · 2024–2026
Brand Besties · New York & New Jersey, USA
Brands named in the CV: Modelo · Maestro Dobel · Disney · MTV
CV reported
200+
Premium activations
50,000+
Consumer interactions (2024–2025)
75%
Average conversion in consumer interactions
10+
People coordinated per activation
The framework
SIN MARGEN
The framework behind how I think about selling, margin and decisions — written in Spanish from fifteen years of selling in Mexico and the United States.
“Todos quieren vender. Pocos saben mover una decisión.”TranslationEveryone wants to sell. Few know how to move a decision.
Método RAMOS
R — Research
Antes de hablar, ya sabes dónde está el dinero.
TranslationBefore you speak, you already know where the money is.
A — Apertura
Los primeros 90 segundos definen si te escuchan o te ignoran.
TranslationThe first 90 seconds decide whether they listen or ignore you.
M — Mapeo
El cliente te dice cómo venderle. Tu trabajo es escuchar.
TranslationThe client tells you how to sell to them. Your job is to listen.
O — Oferta
No vendes producto. Vendes impacto en el negocio del otro.
TranslationYou don’t sell product. You sell impact on the other business.
S — Sell & Scale
Cerrar no es el final. Es donde empieza el dinero de verdad.
TranslationClosing is not the end. It is where the real money starts.
Principle · S — Sell & Scale
El carisma no escala.El proceso sí.
TranslationCharisma doesn’t scale. Process does.
Results that depend on one person don’t scale. A commercial operation grows when the method is repeatable — research before the conversation, an opening built on context, listening for the real obstacle, an offer tied to the client’s problem, and follow-through after the close.
“El vendedor que cierra y desaparece construye transacciones. El que cierra, cumple y da seguimiento construye una cartera.”TranslationThe seller who closes and disappears builds transactions. The one who closes, delivers and follows up builds a portfolio.
Chronology
Experience
Jan 2024 – Feb 2026
Brand Besties
New York & New Jersey, USA
Territory Operations & Commercial Execution Lead
200+ premium activations for global brands — Modelo, Maestro Dobel, Disney, MTV. Staffing, logistics and end-to-end execution.
Oct 2020 – Dec 2023
Pinturas SW
Authorized Sherwin-Williams Distributor
General Manager / Business Unit Operator
Full P&L ownership. 30% sustained annual growth; operating costs −15%.
Apr 2019 – Jan 2021
Univar Solutions
Key Account Manager
USD $750K+ industrial portfolio. Top 50 Global Key Account Manager.
Aug 2018 – Mar 2019
Bureau Veritas CPS
Key Account Manager
Profitability +55%; USD $200K+ in contracts secured.
Sep 2017 – Aug 2018
Pinturas Prisa
Business Development Manager
10 new points of sale; MXN $2M+ in strategic contracts; institutional business with PEMEX and CFE.
2013 – 2016
Sherwin-Williams México
Dealer Sales Representative Sr.
Quota at 130% and 122%; market share +15 points.
2010 – 2012
Interceramic
Store Manager
Full store operation: inventory, daily operations and key clients.
LanguagesSpanish — native · English — B2–C1
Download resumeContact
The next challenge.
Leading a commercial or regional operation where growth and profitability have to happen at the same time.
I set direction.
I drive execution.
I own the result.
Schedule a conversation (opens in a new tab)Email EduardoLinkedIn (opens in a new tab)Download resume
- Commercial & Regional Leadership
- Puebla, MexicoMexico + USA experience